Zensourcer – Product Design and Brand Development

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challenge

Zensourcer is the platform for modern recruiting. Teams are adopting Zensourcer rapidly. In the company’s earliest stages, we teamed up to launch and expand the product into a robust recruiting platform.

Meanwhile, we designed a segmented marketing strategy to reach the right folks. From product to brand to marketing, the design of Zensourcer is built as a cohesive and extensible system.

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We designed the Zensourcer brand with a balance of smart efficiency and personalized touch. They are all about humans connecting with humans, helped by smart software.

 
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opportunity

Because Zensourcer is all about connecting people, there was ripe opportunity in both the product and throughout the brand to feature human faces.

Expressing the flow of energy experienced by efficient teams.

 
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We expressed the flow of energy experienced by efficient teams through minimal graphic shapes.

 
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execution

We dialed into tone of voice alongside look and feel, resulting in a cohesive brand expression that harkened back to the brand attributes we established on day one.

After establishing the UI system, the core building blocks expanded into broader brand elements. 

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