Strateos is working towards a world where new cures, diagnostics, and biological tools can be rapidly developed to broadly impact society and the delivery of healthcare.
We had the pleasure of bringing 3Scan & Transcriptic together as Strateos, a new merged company working to accelerate the potential of biology.
We were introduced to Strateos as a newly incorporated company in need of a new, robust identity to guide the team for years to come.
With two distinct teams and pioneering technologies now under one roof, Strateos’s full offering as a company was genre-defying.
The new logo is designed with a wordmark that typographically nods to modern innovation while the icon boldly expresses forward motion.
We chose Axia as the core typeface, which nods to modern innovation.
The color palette expresses the genre-bending qualities with bold unexpected combinations; the signature green highlights and invigorates with vibrant energy.
The illustration system boldly represents the inner workings of Strateos’s cutting-edge science. Shapes combine in endless ways to provide a robust toolkit for the brand.
Strategy & Production