Designing diversity in action

ReadySet

Brand Strategy, Brand Identity

Who

ReadySet is a consulting firm that helps innovative organizations build more diverse, equitable, and inclusive workplace cultures.

What

During a time of growth and exemplary press in diversity and inclusion space, ReadySet asked us to give their young brand a strategic refresh.

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ReadySet’s key differentiator is their hands-on, custom approach.

Action-painting proved the perfect metaphor for fluid creativity within a rigorous practice.

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An extensive graphic system of shapes and colors extends the system.

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We built out their identity system piece by piece and applied all the new elements to new collateral for the team.

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Paladar led a comprehensive re-branding exercise that we couldn't have been happier with. They listened to what we wanted, iterated quickly, and produced designs that felt fresh, unique, and authentic. We've already engaged them a second time and look forward to continuing work with them!

Y-Vonne Hutchinson

Founder, ReadySet

Credits

Vanessa Koch

Design

Kelsey Aroian

Strategy

Lisa Engler

Design & Illustration

Alexandra Walters

Web Development