ReadySet is a consulting firm that helps innovative organizations build more diverse, equitable, and inclusive workplace cultures.
During a time of growth and exemplary press in diversity and inclusion space, ReadySet asked us to give their young brand a strategic refresh.
ReadySet’s key differentiator is their hands-on, custom approach.
Action-painting proved the perfect metaphor for fluid creativity within a rigorous practice.
An extensive graphic system of shapes and colors extends the system.
We built out their identity system piece by piece and applied all the new elements to new collateral for the team.
Paladar led a comprehensive re-branding exercise that we couldn't have been happier with. They listened to what we wanted, iterated quickly, and produced designs that felt fresh, unique, and authentic. We've already engaged them a second time and look forward to continuing work with them!
Design & Illustration