at.inc/ partners with companies at their earliest stages, supporting their mission with capital investment and hands-on guidance.
We were brought in to develop a new brand narrative, identity, and website that would resonate with exceptional founders.
As at.inc/ geared up for launch and raising an initial round, they needed a powerful brand strategy and identity to guide the fund for years to come.
We worked closely with Nadav Eylath, at.inc/’s founder, to craft a cohesive brand story and mission statement and to codify brand attributes and audiences personas.
We built an expansive identity system around two concepts of structure & movement. A 60 degree angle is a sturdy beam in a physical space, just as at.inc/ helps lay down a stable foundation for long-term company success. at.inc/ also sparks momentum and instigates upward movement and growth from the very beginning of a company’s life cycle.
We built out an animated illustration library for directional movement that was utilized across web and print. The forward slash repeats across an invisible grid as a way to visualize the feeling of upward momentum and sometimes turns into a wheel indicating that energy is building.
Color and motion also played a big role to highlight energy and inflection points.
We led the application of the brand across web design and development and print materials.