Investing in people and ideas from the very beginning

Brand Strategy, Brand Identity, Web Design, Web Development

Who partners with companies at their earliest stages, supporting their mission with capital investment and hands-on guidance.


We were brought in to develop a new brand narrative, identity, and website that would resonate with exceptional founders.

Group 1670

As geared up for launch and raising an initial round, they needed a powerful brand strategy and identity to guide the fund for years to come.

We worked closely with Nadav Eylath,’s founder, to craft a cohesive brand story and mission statement and to codify brand attributes and audiences personas.

It's been such a great experience working with Paladar. They drive process and execute flawlessly and the quality of their work is top-notch and unique.

Nadav Eylath


Group 1738

We built an expansive identity system around two concepts of structure & movement. A 60 degree angle is a sturdy beam in a physical space, just as helps lay down a stable foundation for long-term company success. also sparks momentum and instigates upward movement and growth from the very beginning of a company’s life cycle.

Group 1748 Group 1647 At inc

We built out an animated illustration library for directional movement that was utilized across web and print. The forward slash repeats across an invisible grid as a way to visualize the feeling of upward momentum and sometimes turns into a wheel indicating that energy is building.

Color and motion also played a big role to highlight energy and inflection points.

Group 1571 Group 1728 Group 1591 Group 1737

We led the application of the brand across web design and development and print materials.

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Creative Director

Vanessa Koch


Kelsey Aroian


Skinny Ships

Web Design

Jess Strelioff

Web Development

Keenan Payne