A movement to define design as a strategic differentiator

Designer Fund

Content Strategy, Campaign, Design, Event Production, Content Production

Who

Designer Fund’s portfolio companies use design in new ways to produce positive social impact and drive profit with purpose. Teams on their roster seek to serve our collective interests and transform industries with poor user experiences like digital health and financial services.

What

Designer Fund asked us strategize about how to grow understanding of design’s role in business. We produced a multi-city event series and built a campaign around Design for Business Impact, the final result of which is a fully open-sourced case study library from some of the best in the biz.

Paladar has been an instrumental partner in helping us define and execute our communication and resources to founders and design leaders. We recommend them highly.

Ben Blumenfeld

Co-Founder, Designer Fund

Designer Fund is committed to building a strong design community and empowering that community with the resources and tools to improve the world.

To elevate awareness about design's role in business, we crafted a year-long content strategy spanning in-person community events and digital content.

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First, we produced three events in New York & San Francisco for over 300 design leaders and live-streamed to many more.

We pulled in top designers from companies like Dropbox, Pinterest, Airbnb, and Asana to present case studies about how design has moved the needle at their companies.

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Next, we packaged each talk into a digital case study and launched a massive library of resources aimed at helping designers understand and communicate how their work impacts the success of their business.

The brilliant Adam Ho & Devin Jacoviello designed the sub-brand and microsite that served as the backbone for the entire series.

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The case study library launched yielded the highest web traffic and signup volume in Designer Fund history.

Credits

Kelsey Aroian

Project Lead + Strategy

Adam Ho & Devin Jacoviello

Brand Identity + Web Design

Dan Morgan

Development

Aundre Larrow

Photography

Lauren Michael

Production Design